Xerophyte is where spiky thinking takes shape.
Like the desert plants we're named after, we thrive in harsh conditions where conventional wisdom withers. We're a strategic consultancy that works with a handful of visionary leaders who haven't completely lost their minds to groupthink, crafting points of view sharp enough to puncture the bloated ideas that pass for strategy these days. We develop thinking for wherever bold decisions are actually made, which, frankly, isn't nearly as many places as there should be.
Led by Jared Gruner.
Jared brings 20+ years of strategic planning experience, at several of the world’s best agencies, including Ogilvy, Naked, and Goodby. As Ogilvy's most awarded planner in 2023-2024, he's earned recognition from Cannes Lions and Effies for work that didn't get completely mangled by the time it saw daylight.
His career has spanned media planning, communications planning, and brand planning, which means he actually understands how all the pieces fit together. He works with companies smart enough to realize that fragmented thinking leads to fragmented results—and willing to invest in strategy that actually unifies their efforts rather than just adding to the confusion.